Positioning & language
Clarify audiences, services and values. These become a clear core message, tone of voice and documented brief. Naming and brand research can be included separately.
← Offers & visibilityREBRANDING & DIGITAL IMPLEMENTATIONGrown as a business?
Grown as a business?
Time to show it.
Your business is evolving. We translate its new direction into a consistent identity, from the logo and language to your website, shop and software interface.
Explore rebrandingA consistent identityStrategy · Identity · Application
Logo, colours and typographyWebsite, shop and product interfacesTemplates and a clear brand handbook
Preserve existing recognition or deliberately set a new direction, based on a shared goal.FROM DIRECTION TO APPLICATIONA brand needs
A brand needs
more than a new logo.
Identity & design system
Evolve or redesign the logo, choose colours and typefaces, and create variants for light and dark backgrounds and small formats. Plan accessible contrasts and consistent components.
Implementation & handover
Adapt the agreed websites, shops, social templates or software interfaces. You receive editable source files, exports, a brand handbook and the agreed usage rights.
A clear project scope
Before starting, we agree which brands, variants, channels, languages, revision rounds and deliverable files are included. Price and schedule follow this scope. A gentle refresh does not require rebuilding every channel.
Third-party fonts, images and other assets retain their respective licences. Trademark registration, legal name checks, printing and advertising budgets are separate services.
Plan the transition carefully
We inventory URLs, redirects, search metadata, domains, email senders and templates. Changes can be released in stages and rolled back if problems occur.
A new design does not promise particular sales figures or search rankings. We agree concrete deliverables and test the affected user journeys.
CONSIDER THE CONNECTIONSFrom your brand
From your brand
to everyday work.
Website & shop
Translate the new identity into a clear journey through your offers and checkout.
Compare website packagesContent & editing
Maintain recurring content and approvals in a suitable FireFlint workspace.
Explore FireFlintTraining & onboarding
Your team and customers also experience your brand when learning and getting started.
Plan branded learning software